Posted on | November 28, 2011 | Comments Off
I’m working on a series of images that describe the medical “referral” process, for when a woman and infant need more serious medical care than a village clinic can provide. The method of coming to the communicative / universal imagery is interesting. It’s compounded by the need for a cultural mixing, so it feels available and relevant to those that will receive and use the information. Naturally there is the process of improving a composition, but it’s reliant on how to express rather complex information simply and clearly. It also needs to be able to read on the size of a cell phone screen, all the way up to a computer or tv.
Here’s where I started with storyboard sketching. I chose a cart and horse as transportation, and the hospital is rather large and looming in the background hills.
And here’s where I ended up. The cart & horse are now a commonly used public transport bus-van, making the hospital smaller and altering scale relationships overall, adjusting some clothing. The most important clothing is the mother’s “kangaroo” method of protecting the infant. The infant is put into a wrap or the shirt, between the mother’s breasts so it is skin-to-skin with her. The infant also needs a hat, as it’s all about keeping the child warm.